Apple (AAPL) on Wednesday announced its new M5 processor, which it said offers improved AI performance in both its latest $1,599 MacBook Pro and $999 iPad Pro.
Apple said the chip, the company’s most recent homegrown processor, includes an upgraded CPU and a 10-core GPU with neural accelerators in each core.
That, Apple said, means the M5 provides four times the GPU compute performance compared to the M4 and six times compared to the M1. Graphics performance is 35% faster than the M4 and 2.5 times faster than the M1. The CPU also offers 15% better multithreaded performance than the M4.
That, the company said, works out to 3.5 times better AI performance than the M4-equipped MacBook Pro and iPad Pro.
The 14-inch MacBook Pro also gets up to 32GB of higher bandwidth memory and faster storage, which should add up to a speedier overall feel compared to prior generations of the laptop. As for battery life, Apple claims the M5-powered 14-inch MacBook Pro will last up to 24 hours on a single charge.
The iPad Pro, available in both 11-inch and 13-inch varieties, also gets up to 16GB of faster memory and up to 1TB of storage, though the base model gets 12GB and 256GB of memory and storage, respectively.
The new iPads are also the first to come with Apple’s custom C1X cellular model and N1 Wi-Fi and Bluetooth chips. Physically, the iPads are the same as their predecessors, so don’t expect the kind of flashy refresh like Apple provided with the iPhone Air.
Apple is clearly positioning its latest chip and products as AI powerhouses for developers and users alike. It’s part of a broader industry push in the PC space to telegraph to customers that their devices are more than capable of handling certain AI tasks.
Microsoft and its Windows partners are making a similar push with their AI PCs.
And while the company is angling to get more recent MacBook and iPad users to upgrade to its newest hardware, it’s also trying to entice older MacBook users with Intel-powered systems to make the jump to its latest laptops and tablets.
In 2024, the Mac business generated $29.98 billion in revenue, while the iPad segment brought in $26.69 billion. The iPhone, however, saw $201.18 billion, and services raked in $96.17 billion.
Apple’s MacBook and iPad lines are its two smallest businesses, though they carry a good deal of cachet in creative circles, thanks to their video and photo editing capabilities.
Email Daniel Howley at dhowley@yahoofinance.com. Follow him on X/Twitter at @DanielHowley.
Click here for the latest technology news that will impact the stock market
Read the latest financial and business news from Yahoo Finance
Apple (AAPL) on Wednesday announced its new M5 processor, which it said offers improved AI performance in both its latest $1,599 MacBook Pro and $999 iPad Pro.
Apple said the chip, the company’s most recent homegrown processor, includes an upgraded CPU and a 10-core GPU with neural accelerators in each core.
That, Apple said, means the M5 provides four times the GPU compute performance compared to the M4 and six times compared to the M1. Graphics performance is 35% faster than the M4 and 2.5 times faster than the M1. The CPU also offers 15% better multithreaded performance than the M4.
That, the company said, works out to 3.5 times better AI performance than the M4-equipped MacBook Pro and iPad Pro.
The 14-inch MacBook Pro also gets up to 32GB of higher bandwidth memory and faster storage, which should add up to a speedier overall feel compared to prior generations of the laptop. As for battery life, Apple claims the M5-powered 14-inch MacBook Pro will last up to 24 hours on a single charge.
The iPad Pro, available in both 11-inch and 13-inch varieties, also gets up to 16GB of faster memory and up to 1TB of storage, though the base model gets 12GB and 256GB of memory and storage, respectively.
The new iPads are also the first to come with Apple’s custom C1X cellular model and N1 Wi-Fi and Bluetooth chips. Physically, the iPads are the same as their predecessors, so don’t expect the kind of flashy refresh like Apple provided with the iPhone Air.
Apple is clearly positioning its latest chip and products as AI powerhouses for developers and users alike. It’s part of a broader industry push in the PC space to telegraph to customers that their devices are more than capable of handling certain AI tasks.
Microsoft and its Windows partners are making a similar push with their AI PCs.
And while the company is angling to get more recent MacBook and iPad users to upgrade to its newest hardware, it’s also trying to entice older MacBook users with Intel-powered systems to make the jump to its latest laptops and tablets.
In 2024, the Mac business generated $29.98 billion in revenue, while the iPad segment brought in $26.69 billion. The iPhone, however, saw $201.18 billion, and services raked in $96.17 billion.
Apple’s MacBook and iPad lines are its two smallest businesses, though they carry a good deal of cachet in creative circles, thanks to their video and photo editing capabilities.
Email Daniel Howley at dhowley@yahoofinance.com. Follow him on X/Twitter at @DanielHowley.
Click here for the latest technology news that will impact the stock market
Read the latest financial and business news from Yahoo Finance
