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Rivian plans to cut over 600 jobs, affecting around 4% of its workforce.
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The layoffs come amid administrative changes affecting the electric vehicle industry.
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The removal of a $7,500 federal tax credit presents challenges for companies like Tesla and Rivian.
Rivian plans to cut more than 600 roles, according to an internal memo shared with the company on Thursday that was viewed by Business Insider.
The electric vehicle maker’s decision to lay off around 4.5% of its workforce of 15,000 comes as administrative changes loom over the EV industry.
The reduction is one of several rounds of layoffs that Rivian has conducted over the past three years.
Although EV sales in the US hit a record high in the third quarter of 2025, EV makers are facing the Trump Administration’s elimination of a $7,500 federal tax credit. Americans had until September 30 to capitalize on the tax credit before the blow hit the EV industry, affecting companies like Tesla and Rivian.
The layoffs, which were first reported by The Wall Street Journal, come as Rivian prepares to launch the R2, which is poised to be the EV maker’s cheapest SUV release to date with a target price of $45,000.
In an interview with Business Insider on Wednesday at the unveiling of Rivian’s e-bike spinoff, ALSO, CEO RJ Scaringe said the R2 is a critical moment for the company.
“I’d call it an inflection point for us to become a company of the scale we aspire to be, which is producing many millions of cars a year,” he said.
Rivian has yet to reach the same level of scale as its leading US contender, Tesla — but the company has shown potential for growth.
Earlier this month, Rivian reported 13,200 vehicle deliveries, a 32% year-over-year increase. Still, the company narrowed its 2025 delivery guidance to 41,500-43,500 vehicles, amid the end of the tax credit incentives and as it prepares for R2 production.
Read the memo Scaringe sent out to employees below:
Hi Team,
Read the original article on Business Insider
-
Rivian plans to cut over 600 jobs, affecting around 4% of its workforce.
-
The layoffs come amid administrative changes affecting the electric vehicle industry.
-
The removal of a $7,500 federal tax credit presents challenges for companies like Tesla and Rivian.
Rivian plans to cut more than 600 roles, according to an internal memo shared with the company on Thursday that was viewed by Business Insider.
The electric vehicle maker’s decision to lay off around 4.5% of its workforce of 15,000 comes as administrative changes loom over the EV industry.
The reduction is one of several rounds of layoffs that Rivian has conducted over the past three years.
Although EV sales in the US hit a record high in the third quarter of 2025, EV makers are facing the Trump Administration’s elimination of a $7,500 federal tax credit. Americans had until September 30 to capitalize on the tax credit before the blow hit the EV industry, affecting companies like Tesla and Rivian.
The layoffs, which were first reported by The Wall Street Journal, come as Rivian prepares to launch the R2, which is poised to be the EV maker’s cheapest SUV release to date with a target price of $45,000.
In an interview with Business Insider on Wednesday at the unveiling of Rivian’s e-bike spinoff, ALSO, CEO RJ Scaringe said the R2 is a critical moment for the company.
“I’d call it an inflection point for us to become a company of the scale we aspire to be, which is producing many millions of cars a year,” he said.
Rivian has yet to reach the same level of scale as its leading US contender, Tesla — but the company has shown potential for growth.
Earlier this month, Rivian reported 13,200 vehicle deliveries, a 32% year-over-year increase. Still, the company narrowed its 2025 delivery guidance to 41,500-43,500 vehicles, amid the end of the tax credit incentives and as it prepares for R2 production.
Read the memo Scaringe sent out to employees below:
Hi Team,
Read the original article on Business Insider
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