This is The Takeaway from today’s Morning Brief, which you can sign up to receive in your inbox every morning, along with:
I knew it was going to be a spicy time at Salesforce’s (CRM) annual Dreamforce event when I left my suitcase in a JFK convenience store because I was too busy working in my head. I got the suitcase, but only after I had already walked halfway to my gate.
And spice is what I got when it was all said and done.
Ahead of the event, Salesforce co-founder and CEO Marc Benioff tossed his support behind President Trump in a New York Times interview. He said the president is doing a great job and that he would be open to the National Guard being sent to San Francisco to address ongoing crime. (Note: Benioff now mostly resides in Hawaii, where he is also registered to vote.)
The callout shocked local lawmakers and many in his influential network. Benioff — who owns Time Inc. — has sought to publicly stay out of politics, has been viewed as pro-left, and has invested huge sums of money in the city.
Although Benioff did travel with Trump and other CEOs to the UK for the state dinner with King Charles.
People I talked to were taken aback by Benioff’s National Guard comments. (But not on the president doing a great job — a lot of CEOs have been quite pleased by what he’s achieved business-wise.)
They’re not canceling their business with Salesforce or slamming AI software play Agentforce, but they’re feeling let down by a leader who has championed stakeholder capitalism, saving Earth’s natural resources, and ensuring diversity for years.
These comments hung over Dreamforce like a black cloud.
With these headlines swirling, I found it rather unfortunate that a scheduled interview I had with Benioff on Tuesday got canceled midway through the day. Efforts to make the interview happen on Wednesday were unsuccessful. I will leave it at that.
By Thursday, Benioff’s comments appeared to have cost him a longtime relationship. Venture capitalist Ron Conway reportedly slammed Benioff’s comments in an email to him. Conway had been a member of the Salesforce Foundation board for a decade.
Conway didn’t return my request for comment.
Again, lots of spice.
The company did try to bring the energy. Salesforce unveiled voice capabilities as part of Agentforce, and new deals with OpenAI (OPAI.PVT) and Anthropic (ANTH.PVT). OpenAI’s latest GPT-5 model and Anthropic’s Claude model will be embedded into Salesforce’s ecosystem. This enables employees and consumers to interact with customer data and analytics in ChatGPT, Slack, and other Salesforce software.
This is The Takeaway from today’s Morning Brief, which you can sign up to receive in your inbox every morning, along with:
I knew it was going to be a spicy time at Salesforce’s (CRM) annual Dreamforce event when I left my suitcase in a JFK convenience store because I was too busy working in my head. I got the suitcase, but only after I had already walked halfway to my gate.
And spice is what I got when it was all said and done.
Ahead of the event, Salesforce co-founder and CEO Marc Benioff tossed his support behind President Trump in a New York Times interview. He said the president is doing a great job and that he would be open to the National Guard being sent to San Francisco to address ongoing crime. (Note: Benioff now mostly resides in Hawaii, where he is also registered to vote.)
The callout shocked local lawmakers and many in his influential network. Benioff — who owns Time Inc. — has sought to publicly stay out of politics, has been viewed as pro-left, and has invested huge sums of money in the city.
Although Benioff did travel with Trump and other CEOs to the UK for the state dinner with King Charles.
People I talked to were taken aback by Benioff’s National Guard comments. (But not on the president doing a great job — a lot of CEOs have been quite pleased by what he’s achieved business-wise.)
They’re not canceling their business with Salesforce or slamming AI software play Agentforce, but they’re feeling let down by a leader who has championed stakeholder capitalism, saving Earth’s natural resources, and ensuring diversity for years.
These comments hung over Dreamforce like a black cloud.
With these headlines swirling, I found it rather unfortunate that a scheduled interview I had with Benioff on Tuesday got canceled midway through the day. Efforts to make the interview happen on Wednesday were unsuccessful. I will leave it at that.
By Thursday, Benioff’s comments appeared to have cost him a longtime relationship. Venture capitalist Ron Conway reportedly slammed Benioff’s comments in an email to him. Conway had been a member of the Salesforce Foundation board for a decade.
Conway didn’t return my request for comment.
Again, lots of spice.
The company did try to bring the energy. Salesforce unveiled voice capabilities as part of Agentforce, and new deals with OpenAI (OPAI.PVT) and Anthropic (ANTH.PVT). OpenAI’s latest GPT-5 model and Anthropic’s Claude model will be embedded into Salesforce’s ecosystem. This enables employees and consumers to interact with customer data and analytics in ChatGPT, Slack, and other Salesforce software.
Leave feedback about this