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Silicon Valley is betting on AI startups that compete — and collaborate — with consulting firms.
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These companies are helping to automate market research, data analysis, and operations.
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Companies like Parable, Prologue, and Profound have all raised funding in the past few months.
For decades, the consulting and tech industries have moved in tandem: Silicon Valley develops new technology, and the big consulting firms help companies deploy it.
But the latest breakthroughs in AI are upending that relationship.
As companies like OpenAI and Anthropic churn out AI models, a cottage industry of “consultancy tech” startups is emerging. Some are leveraging AI to help consultants work more efficiently, and some are hoping to eat their lunch.
Multiple investors told Business Insider that interest in such companies has picked up in Silicon Valley over the past year.
Thomson Nguyen, cofounder and managing partner of venture capital firm Saga, said it’s unlikely that these AI consultancy startups will ever take on the established players. “If you’re a Fortune 500 company building AI infrastructure for your call center, you’ll still hire the Big Four — and you’ll have the budget for it,” he said.
The more likely scenario is that these startups will cater to mid-market businesses — making under $100 million a year — that are too small to hire a McKinsey or Bain, he said.
PromptQL, an enterprise platform launched by open-source unicorn Hasura, aims to automate some of the work of a typical consultant. It helps clients build custom AI analysts by integrating their internal data with the foundation models they already use. Once deployed, these AI analysts can perform tasks typically handled by data scientists or engineers — and continuously learn and adapt to their environments over time.
PromptQL also offers access to its team of expert engineers, who help companies operate their AI analysts and shape broader AI transformation strategies — at a rate of $900 an hour.
“It’s not as good as a McKinsey consultant, but it’s instant,” Tanmai Gopal, PromptQL’s cofounder and CEO, told Business Insider.
He later told Business Insider that the platform’s “killer feature” has been its capacity to provide “AI accuracy at scale without requiring messy data to be prepped or moved elsewhere.”
Gopal said he’s noticed that the consulting tech space has grown substantially in just the past few months.
“This year is when we’re starting to see more and more specialized AI; AI that can learn; AI that can absorb the context of your business,” he said. That means there are now significant opportunities for AI analysts, he said. “It’s definitely emerging, because that is where the most valuable problems are.”
-
Silicon Valley is betting on AI startups that compete — and collaborate — with consulting firms.
-
These companies are helping to automate market research, data analysis, and operations.
-
Companies like Parable, Prologue, and Profound have all raised funding in the past few months.
For decades, the consulting and tech industries have moved in tandem: Silicon Valley develops new technology, and the big consulting firms help companies deploy it.
But the latest breakthroughs in AI are upending that relationship.
As companies like OpenAI and Anthropic churn out AI models, a cottage industry of “consultancy tech” startups is emerging. Some are leveraging AI to help consultants work more efficiently, and some are hoping to eat their lunch.
Multiple investors told Business Insider that interest in such companies has picked up in Silicon Valley over the past year.
Thomson Nguyen, cofounder and managing partner of venture capital firm Saga, said it’s unlikely that these AI consultancy startups will ever take on the established players. “If you’re a Fortune 500 company building AI infrastructure for your call center, you’ll still hire the Big Four — and you’ll have the budget for it,” he said.
The more likely scenario is that these startups will cater to mid-market businesses — making under $100 million a year — that are too small to hire a McKinsey or Bain, he said.
PromptQL, an enterprise platform launched by open-source unicorn Hasura, aims to automate some of the work of a typical consultant. It helps clients build custom AI analysts by integrating their internal data with the foundation models they already use. Once deployed, these AI analysts can perform tasks typically handled by data scientists or engineers — and continuously learn and adapt to their environments over time.
PromptQL also offers access to its team of expert engineers, who help companies operate their AI analysts and shape broader AI transformation strategies — at a rate of $900 an hour.
“It’s not as good as a McKinsey consultant, but it’s instant,” Tanmai Gopal, PromptQL’s cofounder and CEO, told Business Insider.
He later told Business Insider that the platform’s “killer feature” has been its capacity to provide “AI accuracy at scale without requiring messy data to be prepped or moved elsewhere.”
Gopal said he’s noticed that the consulting tech space has grown substantially in just the past few months.
“This year is when we’re starting to see more and more specialized AI; AI that can learn; AI that can absorb the context of your business,” he said. That means there are now significant opportunities for AI analysts, he said. “It’s definitely emerging, because that is where the most valuable problems are.”
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