It’s also prime time for IRL activations. To that end, an experiential component will put a replica of a retro diner on the road in multiple cities. The diner on wheels will dole out products and styling tips while giving consumers various photo opportunities.
While details are still being finalized, the Pantene Fixins Truck is expected to stop in Ballerini’s Tennessee hometown (Knoxville), as well as the Texas State Fair and Red River Rivalry college football weekend in Dallas. A kickoff event via Omnicom’s MMK is planned today in a New York diner, where Ballerini will screen the ad for media and influencers.
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