I’m closing my eyes and letting AI take the wheel. That’s the proposed future for GM, where executives are touting a new “eyes-off” self-driving feature launching in 2028. Nothing like a little cat nap when you’re hitting 80 mph on the highway.
In today’s big story, a portion of Corporate America is proud to tell you how it’s avoiding AI. But executives’ deep buy-in of the tech might make its arrival inevitable.
What’s on deck:
Markets: Steve Cohen’s Point72 shook up its top quant unit. Here’s how it all went down.
Tech: The great flattening just came for Google’s ad division.
Business: If you haven’t secured a “KPop Demon Hunter” Halloween costume yet, you might be out of luck. (Please don’t tell my three-year-old.)
But first, all in on not going all-in.
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A human wrote the sentence you are currently reading. Is that a good enough reason for you to stick around?
That’s the strategy behind some big-name corporate brands. While a good chunk of businesses tout their use of AI, another cohort is proudly declaring they’re against it.
(Side note: If you’d actually prefer a robot wrote this newsletter, please don’t share that opinion with my bosses.)
Aerie, Heineken, and DC Comics are some of the brands shouting from the rooftops (or massive billboards) about their anti-AI stance, writes BI’s Lara O’Reilly and Jordan Hart.
For these companies, it’s a bet that promoting human authenticity will resonate with people who are growing tired of AI infiltrating all aspects of life.
Finding that human-AI balance was a key theme at Advertising Week New York, Lara previously reported. And even those on the cutting edge of AI seem to recognize the need to tap into the human element.
Just look at this ad from OpenAI of a guy trying to do pull-ups. How very relatable and human!
Of course, there’s no guarantee people are buying it.
“Would you like me to go ahead and do the workout for you?” reads one of the top comments on YouTube.
The anti-AI companies are toeing a fine line.
While most people have some level of AI fatigue — I’m sick of getting tricked by those fake, AI-generated post-game press conferences — it also seems foolish to disregard the technology altogether.
The benefits of leveraging AI to some degree are undeniable, and dismissing that could be a grave mistake. Some might argue that a purely human approach in a world full of AI is a differentiator, like a restaurant sourcing all its ingredients from a local farm.
I’m closing my eyes and letting AI take the wheel. That’s the proposed future for GM, where executives are touting a new “eyes-off” self-driving feature launching in 2028. Nothing like a little cat nap when you’re hitting 80 mph on the highway.
In today’s big story, a portion of Corporate America is proud to tell you how it’s avoiding AI. But executives’ deep buy-in of the tech might make its arrival inevitable.
What’s on deck:
Markets: Steve Cohen’s Point72 shook up its top quant unit. Here’s how it all went down.
Tech: The great flattening just came for Google’s ad division.
Business: If you haven’t secured a “KPop Demon Hunter” Halloween costume yet, you might be out of luck. (Please don’t tell my three-year-old.)
But first, all in on not going all-in.
If this was forwarded to you, sign up here.
A human wrote the sentence you are currently reading. Is that a good enough reason for you to stick around?
That’s the strategy behind some big-name corporate brands. While a good chunk of businesses tout their use of AI, another cohort is proudly declaring they’re against it.
(Side note: If you’d actually prefer a robot wrote this newsletter, please don’t share that opinion with my bosses.)
Aerie, Heineken, and DC Comics are some of the brands shouting from the rooftops (or massive billboards) about their anti-AI stance, writes BI’s Lara O’Reilly and Jordan Hart.
For these companies, it’s a bet that promoting human authenticity will resonate with people who are growing tired of AI infiltrating all aspects of life.
Finding that human-AI balance was a key theme at Advertising Week New York, Lara previously reported. And even those on the cutting edge of AI seem to recognize the need to tap into the human element.
Just look at this ad from OpenAI of a guy trying to do pull-ups. How very relatable and human!
Of course, there’s no guarantee people are buying it.
“Would you like me to go ahead and do the workout for you?” reads one of the top comments on YouTube.
The anti-AI companies are toeing a fine line.
While most people have some level of AI fatigue — I’m sick of getting tricked by those fake, AI-generated post-game press conferences — it also seems foolish to disregard the technology altogether.
The benefits of leveraging AI to some degree are undeniable, and dismissing that could be a grave mistake. Some might argue that a purely human approach in a world full of AI is a differentiator, like a restaurant sourcing all its ingredients from a local farm.
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